Research in new technologies for developing systems of paints, coatings and chemical treatments, which provide innovative solutions in cleaning, preparing, repairing, finishing, decorating and providing long-term protection to surfaces.
Lead in our sector, the development of disruptive innovations that allow us to discover new «blue oceans», promoting cooperation and collective creativity, to motivate holistic solutions for the benefit of all stakeholders.
We must take care of the most important aspects of our organization with the means at our disposal, create a good atmosphere, promote equality and teamwork, passion for collective creativity and the generation of added value.
Move to action, with open-mind, to realize good ideas and synergic creativity promoted by our team, customers and partners.
To satisfy our customers needs guaranteeing the certified quality and traceability of our products and services.
To provide shared and balanced benefits to the society, employees, partners, customers and shareholders.